An Interview with Gallerist Laura Noble

l a noble gallery - laura noble

Originally posted on November 7th 2013

Laura Noble is a London based Gallerist, Artist and Author of ‘The Art of Collecting Photography’. As a passionate advocate of photography as a fine art, Laura lectures in the UK and abroad to students, photographers and collectors.

L A Noble Gallery focuses on cutting-edge contemporary photography.

We caught up with Laura on Tuesday to ask her about her perceptions of the photography industry, portfolio reviews, representation and much more…

Genesisimaging: Hi Laura, are you ready to talk about photography?

LANobleGallery: Yes I am!

Genesisimaging: Great! Firstly… What attracted you to photography and where did your interest in the medium begin?

LANobleGallery: Dad’s a keen photographer, his enthusiasm was contagious and tons of photobooks in the house too – it was hard not to.

Genesisimaging: And how have your perceptions about photography changed in the time you have worked within the industry?

LANobleGallery: So much more of it now, finding the good stuff is not as easy as it used to be – lots of wading and looking to do.

Genesisimaging: I guess the next thing to ask is, what would you say makes a successful image?

LANobleGallery: One that engages for a prolonged time, making an impact isn’t enough, repeated viewing should strengthen interest.

Genesisimaging: Eleanor asks, what advice would you give those who write about photography?

LANobleGallery: Avoid words like ‘juxtaposition’ and art speak, the best writing is straight talking – Robert Adams for example.

LANobleGallery: Also don’t write it if you are a photographer, you wouldn’t ask a plumber to fix your electric – ask a writer!

LANobleGallery: I know Adams is a photographer – he is the exception – good to have a writer look at it before you go to print.

Genesisimaging: What would you say are the biggest challenges for emerging photographers today?

LANobleGallery: Earning a living with so much competition now and doing things for free is counterproductive and lowers standards.

Genesisimaging: Another good answer! As a Gallerist, which question do you find you are asked most?

LANobleGallery: How does editioning work?

Genesisimaging: Tell us about how you approach or plan an exhibition.

LANobleGallery: I have a list of shows I’d like to do in the future which I add to, but planning as far in advance as possible is key.

Genesisimaging: Peter asks, what is your take on the resurgence of Collodion (wet-plate) photography?

LANobleGallery: It’s great! All forms of photography if done well are worth doing. People are nostalgic, perhaps a sign of recession.

LANobleGallery: We yearn for beauty when times are tough – tonally it feels more real as well in the flesh, haunting.

Genesisimaging: How did you find it having your portrait taken in this way, in Amsterdam?

LANobleGallery: Fascinating, so much so I had it done twice! First one turned out the best though, I prefer a different one to my fiancée though.

Genesisimaging: Tell us about how you select the photographers the gallery represents.

LANobleGallery: Exhibits, portfolio reviews, grad shows, our new competition – 1st prize is representation with us for one year.

Genesisimaging: Incredible prize! Eleanor asks, what’s the best way for a photographer to approach a Gallerist like yourself?

LANobleGallery: With caution! I jest – politely is always the best way, via a well written email, booking a review is good for time is scarce.

Genesisimaging: Tell us about what a photographer can expect from you during a portfolio review.

LANobleGallery: Personal bespoke review with advice, suggesting people to look at and ways to help your work and career progress.

Genesisimaging: Great! Always valuable to gain an outside perspective.

Genesisimaging: Let’s talk about first-time buyers, if you could give them one single piece of advice, what would it be?

LANobleGallery: Learn how editioning works to put prices etc. into perspective and buy work that you love, sorry that’s 2!

Genesisimaging: Two great answers! Eleanor asks, what’s the best piece of business advice anyone’s ever given you?

LANobleGallery: Listen to your competitors they may say something interesting.

Genesisimaging: Last few… If you could own any image, by any photographer, what would it be and why?

LANobleGallery: Richard Prince ‘Marlborough Man’ I’d sell it and buy more pics with the money! One pic’s never enough, it needs company.

Genesisimaging: Tell us, what’s next at L A Noble Gallery?

LANobleGallery: Chris Steele-Perkin’s ‘Japan Suite’ – fantastic selection taken over many years, so very excited about this one!

Genesisimaging: Martyn asks, what do you think the best platform for selling Fine Art Photography is?

LANobleGallery: Traditionally a gallery, I am biased of course but clients prefer to see work in the flesh whenever possible.

Genesisimaging: Great answers, Laura! I’m afraid that’s all we have time for…

Genesisimaging: …Thank you Laura for some great insights and information this afternoon!

LANobleGallery: Thanks so much for having me, really enjoyed it, come see us soon!

Genesisimaging: We sure will, thanks Laura!

Deborah Baker ‘In Paridiso’ is on show at L A Noble Gallery until the 16th November.

Find out more about L A Noble Gallery

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