Genesis Examines: Calibration and Profiling

Calibration and profiling. These two elements may not the most interesting part of creating artwork, but they are probably two of the most important.  It is first important to note the terms themselves: calibration is the act of setting your monitor to a well-defined, standard state, and profiling is the result of accurately translating input values to output values.

There’s very little point in investing time creating artwork if this won’t be viewed as you want it to be when it’s printed and without calibrating your screen and accurate profiling this will most certainly be the case.

Most screens are too bright – especially laptop screens, and screens generally have default settings that they ship with – depending on the manufacturer, some are better than others. As the monitor ages, it’s also worth bearing in mind that these colours change too.


The way we see problems arising from uncalibrated and unprofiled screens is most definitely when it comes to printing. If you’ve ever printed (you’re missing out if not!) you’ll know that sometimes what you see on screen is not the same as the print you receive – colour matching is the problem we see most. Of course, we’d always recommend test prints (we offer these free!) but the right screen calibration and profiling minimises turnaround times, manages expectations and eases stress – all things, we’re sure you’ll agree, are worth the effort.

Built in calibration and profiling tools, or tools online are okay for a quick fix, but calibration and profiling using colorimeter hardware will provide optimum results. This is because, while built in calibration or profiling utilities or web-based software is great for a quick fix, they are generally flawed in their results because of one element – you. This is because such software generally relies on individuals’ perception of colour and therefore are very rarely reliable.


Before calibrating and profiling your monitor, make sure your screen has been on for at least half an hour so it has fully adjusted to its normal operating temperature and conditions. Ensure to set the monitor resolution to its native, default resolution.

Make sure you are making adjustments to your screen in the correct environment – a room with moderate ambient lighting is ideal. Colorimeter’s can be bought or rented from local camera rental shops, or purchased from £100. Once plugged in through your computer’s USB and placed on the screen, the software should take you through the necessary steps.

As a rough guide for successful screen calibration and profiling:

  • Make sure that the screen resolution is at the highest possible resolution – also Ensure your video card is outputting in highest bit mode.
  • Install the latest version of the colour-calibration software for your device (check the manufacturers website for the most recent version)
  • Run the software and follow the instructions. This can take as little as 5-10 minutes.

The following should help you produce accurate results:

Colour temperature: 6500° Kelvin

Brightness: 60-120 Candela/m²

Gamma: 2.2

2 Responses to “Genesis Examines: Calibration and Profiling”

  1. Hi guys, really good that you’re reinforcing the need for proper monitor set-up…but…could I ask that you make a point of difference between calibration (the process of setting a device to known parameters, ideally its best native state, like in your example, a whitepoint of 6500K, a gamma of 2.2 and a brightness of, say, 110 cd/m2) and profiling (the process of accurately translating input values to output values), please?
    Obviously one would perform calibration before profiling but they are two separate activities after all and I’m sure you’d agree that accurate technical language is important in reinforcing best practice.

    Nick Dunmur on
    • Hi Nick,

      Thanks for taking the time to leave us a comment! We hope that the amendments that have been made to the article above have made things more clear.

      Best regards,

      Gabrielle, Genesis Imaging

      Genesis Imaging on

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