Originally posted on November 7th 2013
Laura Noble is a London based Gallerist, Artist and Author of The Art of Collecting Photography’. As a passionate advocate of photography as a fine art, Laura lectures in the UK and abroad to students, photographers and collectors.
L A Noble Gallery focuses on cutting-edge contemporary photography.
We caught up with Laura on Tuesday to ask her about her perceptions of the photography industry, portfolio reviews, representation and much more…
Genesisimaging: Hi Laura, are you ready to talk about photography?
LANobleGallery: Yes I am!
Genesisimaging: Great! Firstly… What attracted you to photography and where did your interest in the medium begin?
LANobleGallery: Dad’s a keen photographer, his enthusiasm was contagious and tons of photobooks in the house too – it was hard not to.
Genesisimaging: And how have your perceptions about photography changed in the time you have worked within the industry?
LANobleGallery: So much more of it now, finding the good stuff is not as easy as it used to be – lots of wading and looking to do.
Genesisimaging: I guess the next thing to ask is, what would you say makes a successful image?
LANobleGallery: One that engages for a prolonged time, making an impact isn’t enough, repeated viewing should strengthen interest.
Genesisimaging: Eleanor asks, what advice would you give those who write about photography?
LANobleGallery: Avoid words like juxtaposition’ and art speak, the best writing is straight talking – Robert Adams for example.
LANobleGallery: Also don’t write it if you are a photographer, you wouldn’t ask a plumber to fix your electric – ask a writer!
LANobleGallery: I know Adams is a photographer – he is the exception – good to have a writer look at it before you go to print.
Genesisimaging: What would you say are the biggest challenges for emerging photographers today?
LANobleGallery: Earning a living with so much competition now and doing things for free is counterproductive and lowers standards.
Genesisimaging: Another good answer! As a Gallerist, which question do you find you are asked most?
LANobleGallery: How does editioning work?
Genesisimaging: Tell us about how you approach or plan an exhibition.
LANobleGallery: I have a list of shows I’d like to do in the future which I add to, but planning as far in advance as possible is key.
Genesisimaging: Peter asks, what is your take on the resurgence of Collodion (wet-plate) photography?
LANobleGallery: It’s great! All forms of photography if done well are worth doing. People are nostalgic, perhaps a sign of recession.
LANobleGallery: We yearn for beauty when times are tough – tonally it feels more real as well in the flesh, haunting.
Genesisimaging: How did you find it having your portrait taken in this way, in Amsterdam?
LANobleGallery: Fascinating, so much so I had it done twice! First one turned out the best though, I prefer a different one to my fiancée though.
Genesisimaging: Tell us about how you select the photographers the gallery represents.
LANobleGallery: Exhibits, portfolio reviews, grad shows, our new competition – 1st prize is representation with us for one year.
Genesisimaging: Incredible prize! Eleanor asks, what’s the best way for a photographer to approach a Gallerist like yourself?
LANobleGallery: With caution! I jest – politely is always the best way, via a well written email, booking a review is good for time is scarce.
Genesisimaging: Tell us about what a photographer can expect from you during a portfolio review.
LANobleGallery: Personal bespoke review with advice, suggesting people to look at and ways to help your work and career progress.
Genesisimaging: Great! Always valuable to gain an outside perspective.
Genesisimaging: Let’s talk about first-time buyers, if you could give them one single piece of advice, what would it be?
LANobleGallery: Learn how editioning works to put prices etc. into perspective and buy work that you love, sorry that’s 2!
Genesisimaging: Two great answers! Eleanor asks, what’s the best piece of business advice anyone’s ever given you?
LANobleGallery: Listen to your competitors they may say something interesting.
Genesisimaging: Last few… If you could own any image, by any photographer, what would it be and why?
LANobleGallery: Richard Prince Marlborough Man’ I’d sell it and buy more pics with the money! One pic’s never enough, it needs company.
Genesisimaging: Tell us, what’s next at L A Noble Gallery?
LANobleGallery: Chris Steele-Perkin’s Japan Suite’ – fantastic selection taken over many years, so very excited about this one!
Genesisimaging: Martyn asks, what do you think the best platform for selling Fine Art Photography is?
LANobleGallery: Traditionally a gallery, I am biased of course but clients prefer to see work in the flesh whenever possible.
Genesisimaging: Great answers, Laura! I’m afraid that’s all we have time for…
Genesisimaging: …Thank you Laura for some great insights and information this afternoon!
LANobleGallery: Thanks so much for having me, really enjoyed it, come see us soon!
Genesisimaging: We sure will, thanks Laura!
Deborah Baker In Paridiso’ is on show at L A Noble Gallery until the 16th November.