Clients arriving by car can visit Genesis Imaging using commonly used routes in Fulham (including via the Clean Air Neighbourhood)

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Heather McCalden's huge 3 x 2m piece (comprised of three direct to felt printed panels produced at Genesis Imaging) 'It Felt Like a Movie...' now on show at The Royal College of Art, Battersea Campus, until the 5th July as part of 'SHOW!'; The RCA's Graduate exhibition.
Heather McCalden's 'It Felt Like a Movie...' direct to felt print, now on show at The Royal College of Art, Battersea Campus, until the 5th July as part of 'SHOW!'; The RCA's Graduate exhibition.
Heather McCalden's huge 3 x 2m piece (comprised of three direct to felt printed panels produced at Genesis Imaging) 'It Felt Like a Movie...' now on show at The Royal College of Art, Battersea Campus, until the 5th July as part of 'SHOW!'; The RCA's Graduate exhibition.
Heather McCalden's 'It Felt Like a Movie...' direct to felt print, now on show at The Royal College of Art, Battersea Campus, until the 5th July as part of 'SHOW!'; The RCA's Graduate exhibition.
Heather McCalden's huge 3 x 2m piece (comprised of three direct to felt printed panels produced at Genesis Imaging) 'It Felt Like a Movie...' now on show at The Royal College of Art, Battersea Campus, until the 5th July as part of 'SHOW!'; The RCA's Graduate exhibition.
Heather McCalden's 'It Felt Like a Movie...' direct to felt print, now on show at The Royal College of Art, Battersea Campus, until the 5th July as part of 'SHOW!'; The RCA's Graduate exhibition.

We recently worked on the printing of Heather McCalden’s huge 3 x 2m piece (comprised of three direct to felt panels) ‘It Felt Like a Movie, But it was Just a Photograph‘, which is now on show at The Royal College of Art, Battersea Campus, until the 5th July as part of ‘SHOW!’; The RCA’s Graduate exhibition.

“The title of this work comes from a very specific sensation: that of momentarily feeling as though your life has the visual quality and subsequent sentimentality of a motion picture. But, ontologically speaking: how is such a state of being constituted?

It Felt Like a Movie… seeks to answer this question, but from the other side: what happens when a photograph develops skin, a material body? What happens when a photograph takes on its own presence and its contents brings to mind that sensation of falling into a moving image?” – Heather McCalden

SHOW! – The Royal College of Art Graduate Exhibition, Battersea

Featuring work by: The School of Architecture; Architecture, Interior Design. The School of Fine Art; Painting, Photography, Printmaking, Sculpture. The School of Material; Ceramics and Glass, Jewellery and Metal.

25 June – 5th July

The Royal College of Art, Battersea Campus

Howie Street

London

SW11 4AS

Find out more about The RCA Graduate Exhibitions

Visit Heather McCalden’s Website