The Tusk Rhino Trail is a London wide art installation that celebrates the magnificence of the rhino, and draws attention to the severe threat of poaching to their survival. Each rhino has been specially designed, decorated and embellished by internationally renowned artists and is sponsored by a Tusk supporter or partner. Genesis are delighted to be an official sponsor of a rhino bearing the artwork of David Yarrow and to have produced the vinyl wrap for both David Yarrow and The Chapman Brothers’ rhinos.
You can see David Yarrow’s artwork at Duke of York Square, while The Chapman Brothers’ artwork is on show at Mount Street / Carlos Place outside the Connaught Hotel.
Rhino populations across Africa are in critical danger, threatened by a global poaching crisis. The illegal wildlife trade is now the fourth largest criminal industry in the World after drugs, arms and human trafficking. Thanks to the actions of determined conservationists, governments and donors, global rhino population numbers are on the rise. But further action is needed to ensure this trend continues and success is not overturned.
To celebrate this magnificent animal and raise vital funds to ensure the continued conservation of rhinos and their fellow African species, Tusk is launching a high profile sculpture trail in central London. 21 specially decorated and embellished rhino sculptures will charge onto the streets of London on 20 August 2018. Some of the contemporary artists & designers supporting the trail include: Ronnie Wood, Marc Quinn, Gavin Turk, Axel Scheffler, David Yarrow and The Chapman Brothers. The sculptures will be displayed at a selection of iconic London sites including Trafalgar Square, Covent Garden and Carnaby Street and will culminate with the celebration of World Rhino Day on 22 September 2018. All 21 rhinos can be spotted and trail maps are available online.
The unique artworks will then go to auction in aid of Tusk on 9 October 2018 at an event hosted by leading London auction house, Christies. The high profile sale of works will be held the same week world leaders gather in London to attend the International Conference on the Illegal Wildlife Trade. The conference is an important opportunity for governments to make the commitments needed to end the illegal wildlife trade.