The Foundation for the Exhibition of Photography’s exhibition, ‘Beyond Fashion’, extends its run! The exhibition has toured the world across six galleries, from China, South Korea to Switzerland, and is currently on show at London’s Saatchi Gallery until September 8th 2024.
Genesis is proud to have been involved, providing a range of our Photographic Printing and bespoke Photographic Framing services.
The exhibition demonstrates how fashion photography has moved past the simple presentation of product lines to reflect on the reality of our lives, to explore our aspirations and to push at the boundaries of creativity. Curated by Nathalie Herschdorfer, Director of Photo Elysée in Lausanne, Switzerland, and produced by the Foundation for the Exhibition of Photography, the exhibition features more than 100 photographs from 48 photographers.
Including works by Nick Knight, Peter Lindbergh, Viviane Sassen, Paolo Roversi, Miles Aldridge, and Ellen von Unwerth – as well as an exciting new generation of fashion photographers – Beyond Fashion celebrates the vision and creativity of these artists and image-makers, and documents how fashion photography has become a new and exciting visual language. It is presented during the milestone 40th anniversary year of London Fashion Week, an occasion to honour the entire community that drives innovation in the industry and beyond.
This major exhibition will be organised into four main sections: ALLURE, which brings together celebrations of timeless beauty; FANTASY, which pays homage to the creativity and inventiveness of photographers working in fashion; REALISM, showcasing artists working mostly in the street, playing at fashion’s intersection with the real world; and finally SURREALISM, which features the work of a new generation for whom fashion photography is about transformation, imagination, and magic.
Viewers will travel from the glossy setting of the photography studio to the grassroots of street photography and discover the vast and diverse forms which fashion photography can take. They will see some of the most iconic images, famous faces and dynamic brands in contemporary culture. From classic VOGUE covers to Victoria Beckham’s legs in Marc Jacobs’ shopping bag – this collection of works features supermodels and stars like Naomi Campbell, Kate Moss and Christy Turlington; designers such as Christian Dior, Commes des Garçons, Alexander McQueen and Valentino, and street style legend The Sartorialist.
A special feature of the exhibition will be a section dedicated to moving images – highlighting the importance of film in today’s fashion imagery. This will present the works of SHOWstudio, the website founded and directed by Nick Knight, one of the first and most high-profile image-makers to adopt digital film as a medium for showcasing fashion. Established in November 2000 as ‘the home of fashion film’, SHOWstudio’s innovative and ground-breaking projects have defined how fashion is presented via the internet. Having pioneered fashion film, it is now recognised as the leading force behind this medium, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age.
The exhibition concludes with an installation entitled Under Your Smell; a project that invites visitors to experience an alternative and dynamic way to engage with fashion imagery. The students of the Bachelor Photography of the ECAL/University of Art and Design Lausanne offer a visual interpretation of Jean Paul Gaultier’s perfumes. In a series of staged images, perfumes become the backdrop for stories of transgression and fantastical projections.
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