Direct to Media UV Printing

Direct to Media UV print on steel for Rui Xu, exhibited in 'From Xuan To Blindress' at The Royal College of Art.

Agate Art, produced as a Direct to Media UV print on shaped Perspex for designer Natalia Higgins.

Image © Kentaro Takahashi, shown as part of the LCC BA Photography Degree show 2014. Printed direct to white Dibond.

Artwork printed on 22ct gold leaf (detail) © Hock Tee Tan

Artwork printed on 22ct gold leaf (detail) © Hock Tee Tan

Direct to Media printing to gold Dibond. Artwork © Kurt Tong

Direct to Media Printing on felt for artist Heather McCalden.

'Landscapes of Uncertainty' © Jim Woodall, printed direct to concrete.

Direct to Media UV Printing to mesh for The V&A Museum of Childhood.

'Axis Mundi' © Kurt Tong, Shown as part of 'Echoed Visions' at Identity Art Gallery, Hong Kong, 2013, printed direct to Perspex.

'Blind Vistas' © Gayle Chong Kwan, courtesy of Galerie Alberta Pane, printed direct to gold-effect Dibond.

We think that printing should be flexible and adaptable, which is why we have utilised our years of photographic printing experience offer Direct to Media UV printing for photographers, artists, interior designers and individuals alike.

What is Direct to Media UV Printing?

Direct to Media UV Printing is a large format, full colour plus white, ultra-fine inkjet printing process which allows artwork to be printed directly on to virtually any flat surface up to 3m x 2m and up to 50mm in depth, or larger sizes using  roll-to-roll printing, giving artists greater flexibility in the production of larger works.

The nine colour channels are loaded with CMYK plus two light colours alongside white and a varnish and separate primer. With an improved 9 picolitre output for fine art applications, our brand new Swiss Q Nyala offers improved precision printing on an extended range of substrates.

These ultra-fine droplets of ink are deposited directly on to the printing media which is then almost instantly cured, or dried by UV (ultraviolet) light. The specially developed ink droplets are bonded to the surface of your chosen media – giving you a smooth, stable, abrasion resistant and long-lasting image which is weather-resistant for up to five years.

Why Should I Choose Direct to Media UV Printing?

Since 2013, we have worked with artists, photographers and interior designers to produce artwork using using: Wood, Metal, Rubber, Glass, Mirrors, Plastics, Textiles, Ceramics, Stone (subject to size, weight and finish) and a whole range of composite materials including Dibond, Foamboard, Perspex, Acrylic, Styrene, PVC, Vinyl, Canvas, Paper and Card, and many others. With little to no heat emitted from the LED lights, the Swiss Q Nyala LED printer offers new solutions for the challenges of printing heat-sensitive media such as paper or fabrics, offering unparalleled new possibilities for printing on extended substrates.

Added varnish enables a new high gloss, or matte surface and the ability to further intensify pieces with tactile finishes. The scope for such printing is vast: printed selectively or across the whole expanse of the piece.

Direct to Media UV Printing is suitable for both interior and exterior display, creating new possibilities to showcase your work. For outdoor applications, Direct to Media printing is weather resistant for up to five years.

Lower power consumption, zero harmful constituents and ozone and modest maintenance requirements keep the environmental footprint of Direct to Media printing small.

With Direct to Media UV Printing, we aim to push boundaries and explore the possibilities – if we haven’t printed on something before, it certainly doesn’t mean that we wouldn’t want to and we’d be very happy to give it a try…

ChromaLuxe Fine Art Printing

For images printed to aluminium, we also offer ChromaLuxe Fine Art printing; a unique service in London.

Our ChromaLuxe Fine Art Printing service uses a process called ‘dye sublimation’ to produce images on slimline aluminium and offers the flexibility of a matte or gloss finish. The two-step process physically fuses the images with the metal and the resulting prints have an intense depth that is comparable to traditional Cibachrome prints. Alongside this, prints produced in this way are also water, fire, chemical and abrasion resistant and exclusive in London to Genesis Imaging. Find out more…

What Our Clients Say About Our Services:

Professional Photographic Printing. Lead by Innovation:

View Our Service Guide / Price List – Excluding VAT

View Our Service Guide / Price List – Including VAT

FAQ expand all

Where can I find out more about your Direct to Media printer?

We produce prints using the Swiss Q Nyala printer, which you can find out more about here.

Can I print on a substrate that's not listed on your website?

Yes, probably!

Our Direct to Media printer can print on virtually any flat substrate. Just some of the substrates that we’ve printed on include: wood, rubber, concrete, perspex, aluminium, Dibond, Foamex, PVC, glass, mirror…

If we haven’t printed on something before, that doesn’t mean that we wouldn’t be happy to try – please contact us for more information.

How archival is Direct to Media Printing?

The UV inks that we use for our direct to media printing are archival for over 70 years. The overall archival stability of each piece is also determined by the substrate chosen to print to, and like any process, how you store your finished piece.

For outdoor use, Direct to Media UV printing is also weather-resistant for up to 5 years.

Because there is a hugely diverse range of substrates you can print to and almost limitless possibilities, please contact us for more information on specific substrates – one of our team would be very happy to talk you through your options.

How does Direct to Media UV Printing work?

The ultra-fine droplets of ink are deposited directly on to the printing media which is then almost instantly cured, or dried by UV (ultraviolet) light. The specially developed ink droplets are bonded to the surface of your chosen media – giving you a smooth, stable, abrasion resistant and long-lasting image. For outdoor applications, Direct to Media printing is weather resistant for up to five years.


What is your turnaround time for printing?

As with our all of our printing services, we aim to turnaround print orders within 48 hours of your order being confirmed by a member of our Client Support Team. Turnaround times may be longer when a test print is required. Please speak to us to confirm turnaround times on large print orders or when working to tight deadlines.

How do I send you my files, negatives or transparencies?

We’ve made it as easy as possible to upload your digital files to us and have provided you with several options – simply choose which one suits you best.You have the option to use our upload form, Email us, or send your files by Hightail, or FTP.

After you have sent your digital files and details to us you will need to contact us to arrange payment and confirm your order details. We will not proceed until we have been contacted by you.

Of course, if you would rather provide your files on a CD, DVD or memory stick or have negatives or transparencies to produce prints from, you can send these to us at:

Genesis Imaging

Unit 1, Hurlingham Business Park,

Sulivan Road,




or drop off your files in person – we even have free off street parking.

Which colour profile should my work be saved as?

Our preferred choice of colour profile for the best possible photographic printing with our very carefully controlled ICC workflow is Adobe RGB (1998), although we do accept files in other colour profiles- if in doubt, please do not hesitate to give us a call on 020 7384 6200. 

Which file format should my images be saved as?

As a general guide for any of our photographic printing services, your images should be saved in RGB, any layers flattened and preferably saved as a Tiff file (.tif) with LZW compression. This will maximize the quality of your image and also keep the file size down. Other file formats are acceptable such as a layered tiff or photoshop document (.psd) but these will have an inherently larger file size. Jpegs (.jpg) are fine for smaller prints but because of their image lossy nature it is not recommended that you save any files in this format. Images shot as in-camera Jpegs are once again mostly suited to small to medium prints. Naturally we are also happy to accept RAW camera files.

Once again, please do not hesitate to get in contact if you have any questions about file formats for photographic prints.

How do I know if my file is the correct size for the print I require?

We check all files prior to printing and will call you should we notice any loss of quality at the print size you require.

As a rule of thumb – the larger the print size required, the larger the file size must be. There is however some leeway with the image resolution or dpi and how our Giclée or Lambda printers deal with this. For instance: if your image file is approximately 20MB at 400 dpi it will make an excellent print at A5 size. The same 20MB file will still make an excellent 10×8” print at 300 dpi, and a very good 16×12” print at 200 dpi. If you are in any doubt, go for a higher resolution for the print size required. Please contact us if you need any further assistance with file sizes for photographic prints.

Photographic Size Information

We know that some people like to talk in inches, others in millimetres and others in A sizes. So just in case you need a friendly reminder of the measurements of each and how they relate to each other – here you go.


A Sizes Inches Millimetres
6 x 4 152 x 102
7 x 5 178 x 127
8 x 6 203 x 152
A5 8.3 x 5.8 210 x 148
10 x 8 254 x 203
A4 11.7 x 8.3 297 x 210
12 x 10 305 x 254
14 x 11 355 x 279
16 x 12 406 x 305
A3 16.5 x 11.7 420 x 297
20 x 16 508 x 406
A2 23.4 x 16.5 594 x 420
24 x 20 609 x 508
30 x 20 762 x 508
A1 33.1 x 23.4 841 x 594
36 x 24 914 x 609
40 x 30 1016 x 762
A0 47 x 33 1189 x 841
48 x 36 1219 x 914
60 x 40 1524 x 1016
72 x 48 1829 x 1219
84 x 48 2134 x 1219
96 x 48 2438 x 1219